Big Wave Professional Surfer Jamie Sterling Joins Surf Stronger Team

(Santa Barbara, CA) January 26, 2011. Golden Coast Productions, Inc., the worldwide leader in surf-specific training programs and producer of the Surf Stronger video series, is proud to announce the addition of Jamie Sterling to the Surf Stronger team.

"We are thrilled to add Jamie to our roster of talented athletes. Jamie is one of the best big wave surfers on the planet, and is on the leading edge of fitness training for surfing. We look forward to collaborating with him on new, cutting-edge training programs for surfers," said Todd Walsh, President and CEO of Golden Coast Productions, Inc.

"I am stoked to join the Surf Stronger team and be affiliated with the leaders in surf-specific training," said Jamie Sterling. "Personally, when my fitness is at its peak I gain confidence and know I can surf at my best. It's a proven fact that if you want to be the best in your sport, you need to train smart and train hard."

"Jamie's dedication to training, fitness, and wellness shows in his surfing and reinforces our mantra that better fitness equals better surfing," said Scott Adams, CSCS, Surf Stronger Program Director. "We are excited to collaborate with an athlete of Jamie's caliber on innovative exercise programming that will benefit surfers worldwide."

About Golden Coast Productions, Inc.
Golden Coast Productions, Inc., the worldwide leader in surf-specific training programs, has produced the popular Surf Stronger video series. Drawing on research-based principles of exercise science and extensive surfing experience, Surf Stronger training offers easy-to-follow, challenging workouts for surfers. The programs focuses on what surfers need most: improving flexibility, power, and core strength. Available in DVD and digital download format, the workouts require minimum equipment and can be performed anywhere. The Surf Stronger website offers a wealth of surf fitness tips, instructional videos, and more. One percent of net sales revenue is donated to environmental causes through 1% For The Planet. Surf Stronger videos are designed, produced, and made in California.

For more information, visit http://www.surfstronger.com/.

About Jamie Sterling
As a big-wave surfer, Jamie Sterling circles the globe to track down the biggest swells. He's tackled the Cortez Bank, Jaws, Mavericks, Dungeons, Teahupoo, Todos Santos, the Chilean monsters El Buey and El Bajo, and towed in on every outer reef on the North Shore. He travels around the world, constantly trying to predict where the next big wave will happen, a mission he's dubbed "The Endless Winter."

Jamie is one of the fittest big-wave surfers, and takes his training and wellness seriously.

For more on Jamie, visit http://www.jamiesterling.com/ or http://professionalsurfguide.com.