About Our Company and Our Team

We started our company with a simple mantra: Better fitness equals better surfing. Our early mission was to produce world-class, surf-specific fitness products and services that benefit the health and wellness of surfers and the environment. We figured if we could help surfers get in better shape for surfing and get more enjoyment out of their sessions, we’d have a lot of happy customers! And when we looked around the surf industry, we realized there weren’t any modern training programs that were easily accessible to surfers. We saw an opportunity to make a positive impact in the industry and in the sport we love.

With a background in exercise physiology, strength and conditioning training, and personal training, combined with years of surfing, triathlon racing, and competitive swimming, we created our inspiring, easy-to-follow programs. And the response has been fantastic. From San Francisco to Sydney, Los Angeles to London, our customers tell us the Surf Stronger workouts make a difference.

Another key aspect of our business is to minimize our impact on the environment in which we surf and live. Our first DVD, Surf Stronger—The Surfer's Workout, is produced with post-consumer recycled paper. Our second DVD, Surf Stronger—Core Training, is made from 100% recycled materials. We belong to 1% For The Planet and pledge one percent of revenue to The Surfrider Foundation. All of our t-shirts are made from sweatshop-free labor, right here in California. Our bottom line includes making sure we create sustainable, green products whenever possible.

The Surf Stronger team is led by fitness expert and lifelong surfer, Scott Adams and is also backed by an outstanding Advisory Board.

"Coach" Scott Adams:
A lifelong California surfer and Certified Strength & Conditioning Specialist, Scott Adams, designed Surf Stronger--The Surfer's Workout in 2006 to fill a need in the surf community: a need for an easy-to-follow, comprehensive, surf-specific training program. Surf Stronger--Core Training marks his second full-length workout program for surfers.
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Serena Brooke:
Australian-born Serena Brooke is a two-time runner-up World Champion and one of the fittest women in the sport. A veteran professioinal surfer for over 12 years, Brooke has consistently been a top-20 surfer in the world. She is one of 16 women competing for the 2008 World Championship Tour (WCT) title. In 2007, Brooke teamed up with Surf Stronger to help create Surf Stronger--Core Training.
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"The Producer" Todd Walsh:
California native and lifelong surfer, Todd is an accomplished waterman whose passions include surfing, music, and fitness training.
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